Bridging the gap…between the business of medicine and the practice of medicine.
In This Issue: Small Practice Survival Guide
It’s not your imagination: it is getting harder to practice medicine on your own or with a partner or two. But it doesn’t have to be that way. By facing challenges head on, physicians can design a small practice that can not only survive, but thrive.
This issue of Doctor’s Digest offers practical advice from physicians, medical practice management consultants, and others who work with physicians in small practices.Coming Soon
See our practice management videos on thedoctorschannel.com! Listen to our practice management podcasts at www.doctorsdigest.net!
Now Playing
Listen to our radio segments on ReachMD XM157, use password DocDgt.A Brief History
Doctor’s Digest launched in 2005, and was a resounding success. In February 2005, the first issue mailed to 101,000 high-prescribing office based physicians, featuring the single topic ranked #1 in market research: Error-Proofing Your Practice.
Response was overwhelmingly positive—78.9% asked to receive Doctor’s Digest, 76% reported finding it a credible source with 51% saying the information was new to them.*
In additional research**:
- 90% of those surveyed considered practice-related, non-clinical information very important to them
- 72% heavily favored solutions to specific problems or needs versus a general editorial overview
- 97% found the digest format for non-clinical publications as—or more—useful than a journal or newspaper presentation
- Over 80% of physicians surveyed said they would like to receive Doctor’s Digest †
Recent Launches and Milestones
2007 was a big year for Doctor’s Digest.
We launched our Oncology Edition to 16,300 oncologists, and expanded our online library.
Now all 101,000 MDs receiving Doctor’s Digest and all 16,300 MDs who received the Oncology version can access our 2007 back issues online!
- 28 medical schools and associations included Doctor’s Digest content in their curricula, and/or distributed it to their members via e-subscriptions, and we are featured on many medical association sites. We anticipate our partnerships with medical associations and universities to increase in 2008!
- In Spring 2008 we will produce a series of podcasts to be housed on DoctorsDigest.net and on TOPAMAX360.com. These snappy, fast-fact podcasts have real muscle behind them: they offer the listener free access to the entire corresponding e-edition for complete information on the podcast topic.
- We launched Clinician’s Digest and Pharmacist’s Digest in print and/or e-publication format.
- We introduced our MEMO-Snap Medical Memo and Coding Management tool for HCPs to ensure accurate medical record keeping and to capture after hours telephone and online patient encounters for third party reimbursement.
- We launched MEMO-Snap Message Mate, a customized personal planner for office staff and front desk gatekeepers at physicians’ offices.
- In December 2007, we formed a content partnership with The Doctor’s Channel, an online community for HCPs known as the “YouTube for Physicians,”and will be launching a series of practice management videos available for sponsorship in March, 2008.
- In April, we partnered with XMRadio ReachMD Channel 157 to provide 2-minute practice management segments aired 12x daily, linking back to e-subscriptions offered on this site.
*According to a check study by The Matalia Group.
**Research conducted in November 2004 by The Matalia Group, and echoed by a PERQ/HCI Corporate Custom Study.
†The questionnaire did not mention the Digest would be free of charge. Market research studies suggest that this typically increases the estimate of those interested parties by 5% -10%
